Clever Cleaning

The natural way to clean everything

Purdy Rubin, Charlotte Figg

208 pages September 2025 Manuscript in English Environment, Lifestyle

On behalf of: New River Books

Since when did cleaning become so complicated?

Purdy Rubin and Charlotte Figg were just like usfed up with all those plastic spray bottles full of harsh chemicals under the kitchen sink, most of which were never used. So together they embarked on a mission to find a better solution. The result? Purdy & Figg, the UK’s fastest-growing natural cleaning brand.

In this beautifully illustrated book, Purdy and Charlotte share their knowledge and show us how just a few natural hero ingredients can more than hold their own against ‘Big Clean’, especially when combined into their easy-to-make recipes.

Inside you’ll discover:
☀︎ Practical tips for everything from zero-effort oven
☀︎ Cleaning and getting rid of limescale to banishing moths.
☀︎ Bullet-proof instructions for tackling every stain, from avocado to rust.
☀︎ How to make your home smell like a gorgeous natural spa.

Clever Cleaning is about making cleaning simpler, calmer and a little more joyful.