Ramdane Touhami

Ramdane Touhami is a French-Moroccan creative director, designer, entrepreneur, and publisher known for his ability to reinvent heritage brands and craft strong visual identities rooted in culture and storytelling. Over the past three decades, he has worked across fashion, beauty, design, and print, building a career defined by independence and experimentation. Recognized with France’s Chevalier des Arts et des Lettres honor in 2020, Touhami has inspired a young generation of entrepreneurs to prioritize craft over efficiency, authenticity over trends, and cultural specificity over global uniformity.

One of Touhami’s most celebrated achievements is the revival of OFFICINE UNIVERSELLE BULY, a Parisian apothecary brand originally founded in 1803. Together with his partner Victoire de Taillac, he reimagined every facet of the brand: developing hundreds of unique products, designing richly detailed packaging inspired by 19th-century aesthetics, and building a global network of stores where every detail from marbled counters to custom calligraphy is carefully considered. What began as a single store on rue Bonaparte evolved into a global phenomenon with 51 stores across nine countries, and led to its acquisition by LVMH in 2021.